A foolproof guide to caring for color treated hair brought to you by my mom


Again, hair. Again, Alterna.

The brand challenged me to try some of their Infinite Color Hold products created for color treated hair. Unfortunately my hair are 100% natural, so I asked my mom to test them.

Sit down with her and discover the 4 easy steps she respects to keep her long colored locks shiny and vibrant.

*Hi girls, I’m Antonella, Francesca’s mom. Before we start you should know that I have thick, frizzy hair. Not an easy challenge for Alterna ;)


Remember: don’t wash before you color and skip any products that will prevent the color from penetrating your hair as well.

Get the right shampoo. The Infinite Color Hold Shampoo is a gentle, sulfate-free cleanser that contains the Dual Capture Complex which provides powerful UV protection, minimizing color fade for lasting color vibrancy while replenishing lost moisture. The creamy sweet formula leave the hair moisturized and docile.


My hairstylist told me that all colored hair needs at least a weekly mask. But a mom doesn't always have so much time (I also have two sons and a hubby) that’s why I reckon on a good conditioner.

The IInfinite Color Hold Conditioner is free of parabens&sulfates. Did you know that brunettes should go sulfate-free to keep the color true for longer? What I like is that it doesn't weigh hair down and keep my “brunette with a little of red” color shiny.


As for my daughter, I tend to wear my hair natural but when I want a good styling I use the Vibrancy Serum. A revolutionary, dual-boosting hair transparent jelly serum that rejuvenates color and intensifies shine.

That’s not all, it turns out as a multipurpose product:

- you can use it as a leave-in treatment to replenish moisture and boost radiance. Apply 2-4 pumps to clean damp hair and style as usual,
- it offers heat protection up to 232°C,
- last but not least, mix 6-8 pumps with any Alterna conditioner to transform it into a color recharging masque. with any Alterna conditioner. Apply on wet hair and let sit for 5 minutes. Rinse. Enjoy.


A good hair day needs to be preserved with a topcoat, like your fresh mani. The Infinite Color Hold Topcoat Shine Spray is the final touch for your colored styled hair. Enjoy your that gloriously reflective shine!

*Italian readers this is for you: discover more about Alterna products & much more at adiflagstore.it.

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