ON AIR: Long Distance – Sam Gellaitry

I love simplicity. That’s why today I’m here to talk about a urban, simple brand with graphic minimal details that change every season.

Var/City is a brand founded in 2012 by Marta Bonometti.
The “creative lab” is represented by Marco Ciampalini, designer (who worked for Givenchy, Neil Barrett, DSquared2..) and Rebecca Baglini, stylist.

Marta Bonometti, born and raised in Brescia, economics degree at Bocconi University, is a woman with a strong entrepreneurial soul and a big passion for the world of fashion.

Thanks to experts’ collaboration, Var/City invests in research and development of Made in Italy high quality materials.  Goal? Protect the added value of the artisanal Italian production.

What I like? The reworked version of classic garments that everybody loves: the bomber, the parka, the coat. The mantra of this project is “no twisting but transforming the usual wardrobe” with modern and innovative materials.

Do you like simplicity?

Do not forget to share your thoughts int the comments below!

See you next week ✌️