ON AIR: My Head Is A Jungle – Emma Louise

Last week we met the feminine Ziiga, this time we remain in the UK but with a different brand: Lost Ink.

lost ink logo

LOST INK is a newborn West London brand (established in 2014) , that tries to bring together the high street and the boutique. Unique pieces with affordable prices: great quality, amazing details and good fabrics. Definitely, Lost Ink has quickly become one of my fave fashion stop (I continue to “spy” their wonderful collections)!

The designers take inspiration from the city’s street style (from Camden to Soho, from Portobello Road to Carnaby Street). Do not forget that the brand winks at the latest and hottest trends!

Who can be a LOST INK girl?

They say “our girl is modern, independent and loves to express herself. She can be urban or glam, feminine or edgy, a bit brave or even a little reserved but she is always willing to explore her personal style.”

LOST INK is ‘affordable chic’ with an exclusive choice of fabrics and strong focus on details.

You can buy LOST INK online at Asos and Zalando, check the full stockists list here.

Are you ready to take a look at their AW collection?

NB: my wish-list can’t stop to grow. Find some of my fave pieces such as that velvet suit, the floral dress (a great affordable option to the Balenciaga ones) and all those pretty shoes!

Do you know this Londoner brand? Tell me your favorite pieces and if you own something, show me how you style your Lost Ink clothes!