You probably know that our cool-hunting adventures almost always talk about women who create for women. To continue supporting the real #girlpower, today you’ll discover a new brand. After jewels and shoes, it’s the turn of Flâner Milano, a young but promising clothing label!

Gisella Badaloni, the mind behind Flâner Milano, comes from an Italian-Argentinian family. In 2011 she decides to follow her fashion-passion and comes to Italy, where she begins her studies and finally gives life to Flâner. A new way to collect experiences and sensations while looking for building new identities and relationships. You know where you come from, your roots are fixed, but everything is going to transform into something new and original.

This street yet romantic brand is devoted to experimentation. Disappearing seams, double identity items and a “gourmet” palette are at the heart of this limited, high quality production. The Flâner woman knows no-boundaries: eccentric but not ostentatious, she speaks with her clothes that transmit joy and self-confidence.

Flâner Milano SS17 collection is all about “synergies between minimalism and exotic worlds”. Clean lines meet Gisella’s homeland colors like yellow and purple. Argentina and North Europe blend together with freshness and romance. A little romantic, a little sporty, the Flâner woman is ready to rule the urban scene.

“To me, Flâner is like a path for creating something new, the unique way to make things. It’s like that kind of harmonious feeling with which you connect with people: you don’t think about it, you’re just following your sensations!” G.B.